Introducing GOLO Foods Video

GOLO, a health and wellness company, needed an informational video introducing their new product GOLO Foods. The goal was to showcase the product’s benefits and to visually simplify complex information for potential customers. I storyboarded, illustrated, animated, and edited this video.

Character Design

An important part of this project was designing an appealing character that incorporated the GOLO Foods brand colors. This a style sheet I put together for the Creative and Marketing Directors to review to decide on a final look. This would set the tone for the rest of the art direction.

We ultimately went with the third face style on the top row and the fourth variation of details on the bottom row.

Introducing GOLO Foods Video - Paloma McClain

Art Direction

Storyboard

Style Frames

The style frames and script were put together in a storyboard document to be reviewed and approved by GOLO’s CEO.